Image: Channel 1 Logo / Courtesy: Press.
Channel 1 is now El 1, Como Tu
With fresh informative programming, a new editorial commitment, renewal of the brand and more content offer, Channel 1 is transformed.
From now on, the television medium is “El 1, Como Tu”, which arrives to refresh and reinforce its unique offer on the grid.
In addition, to continue positioning itself among one of the three most watched open and free television channels in Colombia.
On this occasion, the constant updating of news, a variety of content and its new image comes to innovate and expand its information and entertainment offer.
The informative bet
Giving voice, showing the different current events and spreading its coverage is the premise of “Noticentro 1 CM&”.
An outstanding format that was recognized as the most trusted national news source by the Reuters Institute of the University of Oxford, for the second year in a row.
Now, it adheres to this, the “Magazin 1”, with extensive information on entertainment and shows in the mornings, from Monday to Friday.
As well as “Red+”, an alliance to provide analysis and coverage of all regions, broadcast simultaneously with Claro in the mornings and weekends.
Entertainment offer
“Lo Se Todo” continues to top the list as one of the most watched and recognized show business programs in the country, which continues to accompany Colombian afternoons.
In addition, “Libre, como tú” arrives, a format of interviews with businessmen, entrepreneurs, leaders, artists and cultural managers directed by the journalist Jorge Hernan Pelaez.
It is broadcast every day after the evening news, in an interesting editorial space that brings together various voices from the sector.
On the other hand, a varied offer of films, series and competition programs continues during the week and weekends.
In addition, the launch of “Latido Music” is added, a disturbing format of musical interviews.
Deployment and progress
According to Ramiro Avendaño, president of Channel 1, the purpose of this refreshing transformation is:
“…reinforce our deep purpose and sense of responsibility to build a medium that represents the interests of each Colombian and of each company that contributes to the construction of the country, without preferences or partisanship;
that takes charge of being the genuine voice of Colombians and does not accept or promote discrimination of any kind.
As businessmen committed to Colombia, democracy and freedom of the press, we are convinced that plurality of information is essential for the progress of our society.
That is why we have invested and will continue to work tirelessly in Channel 1 to guarantee it, with a deep sense of country, resolutely supporting and defending ethics in both journalistic and business work.”
Interesting data
* “95% of Colombians tuned to “Channel 1” among their different television options during the last year, according to Kantar-Ibope.
* More than 17 million people follow him on social networks.
* Every month, more than 46 million page views are recorded on its website, according to Google Analytics.
*Comscore notified that the social media of “Canal 1” is in sixth place in the national ranking.
Article by:
Jackeline Gonzalez L.
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